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Located on Southfield Road at 11 1/2 mile (next to Panera Bread)


Our Optometrist in Southfield

Dedicated to Helping People See Their Best And Look Their Best

Read what our patients are saying about us

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Keratoconus Treatment

By utilizing scleral lenses, the latest in contact lenses technology, you'll have the feel of a soft lens & often get 20/20 vision! “Keratoconus” is an eye condition involving the cornea, the clear window at the front of the eye, thinning and warping into a cone-like bulge.

When the cornea becomes more conical in shape, this creates a blurred and distorted vision, increased sensitivity to light, glare and mild eye irritation.

Learn about keratoconus

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Eye Exams in Southfield

At Sobel Eyecare, our state of the art eye doctor’s office in Southfield, MI provides a unique array of services.

We offer comprehensive eye exams, medical eye exam, treatment for medical eye conditions, children’s vision care, eye disease treatment, bifocal contact lens fitting, and specialty contact lens fitting. Dr. Sobel brings years of experience and knowledge in diagnosing and treating both vision and medical eye disorders.

Complete Eyecare Services

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Designer Brand Eyewear

Sobel Eyecare is built on fashion. We have an extensive selection of designer frame collections such as Gucci, Marc Jacobs, Kate Spade, Burberry, Rayban, Michael Kors, Tommy Hilfiger, and more.

Our optical also carries an assortment of Varilux Lenses & Progressives as well as Crizal Anti-Reflective coatings.

View all our brands of eyewear

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Focus on Eye Comfort

People commonly experience eye discomfort with symptoms such as red, irritated, burning, gritty, itching, watery eyes, or dry eyes. There can be many different causes for these sensations. A thorough medical eye exam can pinpoint the cause and as a result, effectively treat the eye to relieve the symptoms.

We have treated dry eye patients and watched them return to their contact lenses when they thought they never could.

See more about dry eyes

At Sobel Eyecare our mission is to provide you with the most friendly, professional, and individualized eye care possible. We know what separates a great health care experience from an ordinary one… it’s the personal, caring touch of the eye doctor, together with the dedicated office staff, servicing you with state of the art products and eye care instruments.

Our Latest Arrival

Marc Jacob is one of our most popular eyewear designers, who capture fashion & functionality in a classic style fit for men and women!

All Our Brands »

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Quality Eye Care from Our Eye Doctor serving Southfield, MI

Sobel Eyecare serves patients from northern Detroit, including Southfield, Oak Park, Beverly Hills, Birmingham, Lathrup Village and surrounding areas.

Schedule your next eye exam and see the difference that Sobel Eye Care can make for you and your family’s vision needs.

Because we provide both medical and routine eye exams and eye care, we accept a number of vision insurance plans and health insurance plans to help cover the cost depending on your individual needs.

See list of Insurances

  • Aetna
  • Alwayscare
  • Blue Cross Blue Shield
  • Cigna
  • Envolve Benefis Optiions
  • Eyemed Vision Care
  • Heritage Vision Plans
  • Humana Specialty Benefits
  • Medicare
  • Metlife
  • National Vision Administration (NVA)
  • United Health Care
  • VSP

Open Sundays at Sobel Eyecare

Sobel Eyecare offers comprehensive eye exams for children and adults that are convenient for your schedule. Walk-in patients are welcome as well from routine exams, contact lens fitting, or even an eye emergency.

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