Skip to main content

Located on Southfield Road at 11 1/2 mile (next to Panera Bread)


At Sobel Eyecare our mission is to provide you with the most friendly, professional, and individualized eye care possible. We know what separates a great health care experience from an ordinary one… it’s the personal, caring touch of the eye doctor, together with the dedicated office staff, servicing you with state of the art products and eye care instruments.

Our Optometrist in Southfield

Dedicated to Helping People See Their Best And Look Their Best

Our Patients Say it Best

Your Keratoconus and Scleral Lens Expert!

woman with keratoconus, smiling

Keratoconus Treatment

By utilizing scleral lenses, the latest in contact lenses technology, you'll have the feel of a soft lens & often get 20/20 vision! “Keratoconus” is an eye condition involving the cornea, the clear window at the front of the eye, thinning and warping into a cone-like bulge.

When the cornea becomes more conical in shape, this creates blurred and distorted vision, increased sensitivity to light, glare and mild eye irritation.

Learn about Keratoconus

Eye doctor speaking to patient about eye care

Eye Exams in Southfield

At Sobel Eyecare, our state of the art eye doctor’s office in Southfield, MI provides a unique array of services.

We offer comprehensive eye exams, medical eye exam, treatment for medical eye conditions, children’s vision care, eye disease treatment, bifocal contact lens fitting, and specialty contact lens fitting. Dr. Sobel brings years of experience and knowledge in diagnosing and treating both vision and medical eye disorders.

Complete Eyecare Services

man with dry eyes in lathrup village, mi

Focus on Eye Comfort

People commonly experience eye discomfort with symptoms such as red, irritated, burning, gritty, itching, watery eyes, or dry eyes. There can be many different causes for these sensations. A thorough medical eye exam can pinpoint the cause and as a result, effectively treat the eye to relieve the symptoms.

We have treated dry eye patients and watched them return to their contact lenses when they thought they never could.

See more about dry eyes

Woman wearing contacts, standing in the snow, smiling
Scleral Lenses

If you are looking to wear contact lenses but have always had problems with comfort or have been told you'll never be able to wear contact lenses because of an irregularly shaped cornea or other eye problem, it may be time to look into a type of contact lens known as a “scleral lens.”

Learn about Scleral Lenses

Woman wearing sunglasses in Lathrup Village, MI, for UV protection
UV Protection

It’s time to remember the importance of protecting yourself and your loved ones against harmful Ultra-Violet (UV) radiation from the sun. Did you know that UV radiation can be dangerous for your eyes as well?

Learn more about UV Protection

pair of sunglasses
30% off Sunglasses

Hurry in while supplies last! Get 30% OFF designer sunglasses after purchasing a year's supply of contact lenses at Sobel Eyecare!

Learn more about contacts

Rag & Bone – Our Newest Collection

Sobel Eyecare is built on fashion. We have an extensive selection of designer frame collections such as Gucci, Marc Jacobs, Kate Spade, Burberry, Vera Wang, Michael Kors, Tommy Hilfiger, and more.

Our optical also carries an assortment of Varilux Lenses & Progressives as well as Crizal Anti-Reflective coatings.

View all our brands of eyewear

Woman wearing Rag & Bone eyeglasses

Accepted Insurances

  • Aetna
  • Alwayscare
  • Blue Cross Blue Shield
  • Cigna
  • Davis Vision
  • Envolve Benefis Optiions
  • Eyemed Vision Care
  • Heritage Vision Plans
  • Humana Specialty Benefits
  • MECA
  • Medicare
  • Metlife
  • National Vision Administration (NVA)
  • Superior Vision
  • United Health Care
  • VSP
  • Unum Vision
  • Starmount
  • Priority Health

What's New? | Our Blog

How Can My Child’s Myopia Be Corrected?

Myopia or nearsightedness is most commonly corrected with prescription glasses or contact lenses. As children grow, their prescription often gets...

Are Floaters and Flashes Dangerous?

Eye floaters are usually normal. But what causes them and when do they indicate a serious eye problem that needs...

Four Great Tips to Relax Your Eyes

Driving long distances, prolonged screen time and even reading can cause eye strain symptoms like headaches and blurry vision. Here...

Click here to Save!


25% OFF ON DESIGNER SUNGLASSES Click here to Save!

Sunglasses Sale V2Click here to view the Printable version.


We are happy to announce that we have reopened with new policies and procedures to protect our patients and staff.

To read our new safety protocols please click the link